A website for your business is essential in today’s internet marketing culture. However, just having a website is not enough. To successfully market your business on the internet you need to not only have a customer-friendly design but the proper coding that adheres to the industry best practices for optimal search results.
In today’s fast-paced world where information and communication is primarily exchanged via the information super highway, old-school marketing techniques are not adequate methods of gaining customers and successfully marketing your business. More and more people are realizing that the best way to find the services they need is using an internet search engine, allowing them to make an informed choice amongst a variety of companies at their fingertips.
According to the PEW Research Center, 91% of online adults use search engines to find information on the web
ONLINE REPUTATION MANAGEMENT
Your businesses’ reputation on the internet is a key element to your internet marketing strategy. Online reputation is the “word of mouth” on the world wide web that people use in their decision to purchase your services. A positive online reputation will also help new customers to locate your services and to separate and enable your business to rise above the competition.
You should be aware of every mention of your company on the internet, including websites, blogs and social media.
ADWORDS CAMPAIGN OPTIMIZATION
Creating and managing a paid ad campaign in conjunction with optimizing your website also increases the customers that find your business and your services. Your businesses’ advertisements are carefully crafted to only be shown when specific keywords that are related to your business are typed into a search engine or are visible on a website that has content that correlates with the interests of your company’s target demographic.